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Shift in Consumer Perception

  • Skepticism and Savviness: Consumers are more skeptical and savvy, seeking authenticity and transparency.

  • Importance of Experience Over Image: Consumers prioritize product quality and service over brand marketing efforts.

Decline in Trust and Authenticity

  • Internet Brands and Trust Issues: Online brands are becoming increasingly less reliable and have eroded consumer trust.

  • Degraded Brand Meaning: Modern brands often rely on superficial attributes instead of building genuine connections.

Economic Factors

  • Cost-Effective Branding: Low cost of creating and promoting brands online has flooded the market, diluting brand landscape.

  • Consumer Choice Overload: Too many choices lead to decision fatigue and decreased brand loyalty.

Over-Saturation and Trendiness

  • Proliferation of Brands: Canva and similar tools have made brand creation significantly less complex, leading to market saturation.

  • Loss of Uniqueness: Similar-looking brands diminish uniqueness and distinctiveness, making it hard to stand out.

Brand died with the word "personal"

Here's what to do

Community-based Marketing

Building a community in today’s competitive landscape is incredibly difficult and requires authentic engagement and consistent presence. We help you connect with your local audience through events, workshops, and partnerships.


Leverage social media with targeted content and interactive posts. Offer exclusive deals and valuable content to keep your community engaged.


Optimize your online presence with local SEO and active participation in local online groups. Regular feedback helps us adapt and improve our strategies. 

Jonathan Gonzalez eXp Realty

Being an expert at your craft is crucial in gaining the trust and loyalty of your community. Demonstrating your expertise through various channels builds credibility and showcases your skills. Share your knowledge through blog posts, webinars, and live demonstrations to provide value to your audience. Participate in local events and offer workshops to engage with your community in person. Online, utilize social media platforms to highlight your achievements, share success stories, and provide insightful content. By consistently proving your expertise, you create a solid foundation for community-based marketing and position yourself as a leader in your field.

Demonstrating Expertise

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High-quality video

In today’s digital age, high-quality video is essential for effective community-based marketing. Video content allows you to connect with your audience on a deeper level, providing a visual and emotional experience that text alone cannot achieve. Invest in professional video production to showcase your expertise, events, and community engagements. Live video streaming offers real-time interaction, fostering a sense of immediacy and authenticity. High-quality videos not only enhance your online presence but also build trust and credibility. By incorporating polished video content into your marketing strategy, you can effectively demonstrate your craft and engage your community in a compelling way.

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