Skepticism and Savviness: Consumers are more skeptical and savvy, seeking authenticity and transparency.

Importance of Experience Over Image: Consumers prioritize product quality and service over brand marketing efforts.

Internet Brands and Trust Issues: Online brands are becoming increasingly less reliable and have eroded consumer trust.

Degraded Brand Meaning: Modern brands often rely on superficial attributes instead of building genuine connections.

Cost-Effective Branding: Low cost of creating and promoting brands online has flooded the market, diluting brand landscape.

Consumer Choice Overload: Too many choices lead to decision fatigue and decreased brand loyalty.

Proliferation of Brands: Canva and similar tools have made brand creation significantly less complex, leading to market saturation.

Loss of Uniqueness: Similar-looking brands diminish uniqueness and distinctiveness, making it hard to stand out.