How to Design a Studio for Sales Staff to Live Sell on YouTube and TikTok | Build a Podcast Studio with Build Something Media

Chris Moreland
Sep 21
2 min read

Going live to sell products is one of the fastest-growing ways to connect with customers. But if your sales staff are streaming from cluttered backrooms or noisy offices, you’re leaving money on the table. A professional-looking studio builds trust, keeps customers engaged, and makes your brand stand out. Here’s a step-by-step guide to designing a studio tailored for live selling on YouTube and TikTok.

Bald man with a beard and sunglasses reads a magazine in a studio with guitars and a reel-to-reel tape recorder. Text: "Studio Build Consulting." — Build a Podcast Studio with Build Something Media or just seek consulting.

1. Choose the Right Background to build a podcast studio.

Your background should reinforce your brand, not distract from it.

Clean and branded – shelves with products, company logos, or banners.
Neutral but engaging – avoid messy desks or storage rooms.
Changeable – consider a backdrop system so you can swap looks depending on what you’re selling.

2. Get the Lighting Right

Lighting is the difference between amateur and professional.

Key light – soft LED panel or ring light directly in front.
Fill light – smaller light at an angle to reduce shadows.
Back light – optional, to separate the speaker from the background.👉 Pro Tip: Avoid harsh overhead fluorescents — they flatten faces and wash out products.

3. Improve the Acoustics

Good audio makes viewers stick around longer.

Use external mics (USB or wireless lavaliers) instead of laptop mics.
Reduce echo with rugs, curtains, or acoustic panels.
Monitor sound with headphones before going live.

4. Position Gear Correctly

Your gear should be functional and easy to use.

Camera at eye level – no looking up or down at the audience.
Tripod or desk mount – keep shots steady.
Switching tools – stream decks or apps make it easy to swap camera angles or overlay graphics.

5. Test Before You Sell

Do a dry run before going live. Check:

Internet upload speed (minimum 10 Mbps for smooth streams).
Audio levels.
Lighting balance.
Product placement in frame.

Final Word

A professional live-selling studio doesn’t need to break the bank. With the right background, lighting, acoustics, and gear placement, your sales staff can create a polished, trustworthy experience that helps products move.

At Build Something Media, we design and install sales-ready live studios — from compact setups for TikTok to full rooms for YouTube livestreaming. We aim to make it easy to build a podcast studio for your business, home studio, or organizational use.