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Case Study: How to start a podcast that improves average ticket value.
Background: The Power of Podcasting for Diesel Owners Dillon Long, owner of Honey Badger Motorsports in Rock Spring, GA, launched the Diesel Den podcast to educate diesel owners about the real-world issues their engines face. Each episode breaks down common failures and preventative upgrades that improve lifespan, efficiency, and performance. Watch the Diesel Den Podcast The First Challenge: How to Start a Podcast Customers often entered the shop unaware of long-term risks
Chris Moreland
Sep 242 min read


Producing Engaging Video Podcasts
Video podcast production starts with understanding your goals and audience. What story do you want to tell? Who are you speaking to? Once you have that, the technical side becomes easier.
Chris Moreland
Sep 243 min read


How to Design a Studio for Sales Staff to Live Sell on YouTube and TikTok | Build a Podcast Studio with Build Something Media
Going live to sell products is one of the fastest-growing ways to connect with customers. But if your sales staff are streaming from cluttered backrooms or noisy offices, you’re leaving money on the table. A professional-looking studio builds trust, keeps customers engaged, and makes your brand stand out. Here’s a step-by-step guide to designing a studio tailored for live selling on YouTube and TikTok. Build a Podcast Studio with Build Something Media or just seek consulting
Chris Moreland
Sep 212 min read


How Much Does It Cost to Build a Podcast Studio?
Building a podcast studio can cost as little as $200 for a starter setup or tens of thousands for a fully custom build. The price depends on your goals, space, and how professional you want your show to sound and look. Let’s break down what you can expect at three different levels: beginner, intermediate, and professional. Producing captivating podcast content on a budget using only a smartphone and inexpensive microphones. 🎙 Beginner Podcast Studio ($200–$800) Perfect for
Chris Moreland
Sep 212 min read


Mastering Podcast Content Creation Strategies
Starting a podcast is exciting. But making it stand out? That takes skill. I’ve learned that mastering podcast creation strategies is key to producing content that connects and grows an audience. Whether you’re a brand, nonprofit, or organization, the right approach can turn your podcast into a powerful storytelling tool. Let’s dive into practical steps and insights that will help you create podcasts that not only sound great but also engage listeners and amplify your message
Chris Moreland
Sep 183 min read


Mid‑Range Lighting For Small & Mid-Sized Businesses
Mid‑Range Lighting That Elevates Your Studio First impressions count. Whether you’re recording a podcast, streaming on Twitch, or shooting YouTube videos, the right lighting can make the difference between “amateur” and “professional.” But you don’t need to splurge on Hollywood‑grade fixtures to look great. In this guide, we’ll show you how mid‑range lighting delivers studio‑quality results at a price that fits most creators’ budgets. Build Something Media Co-Founder se
Chris Moreland
Sep 183 min read


High‑End Lighting for Broadcast Quality: The Complete Guide
Broadcast‑ready video looks stunning, but the secret isn’t the camera—it’s the light. Whether you’re launching a podcast, streaming live, or producing a web series, high‑end lighting turns good footage into professional‑grade content. In this guide we’ll break down the science, the gear, and the design steps you need to achieve broadcast quality—plus how Build Something Media can help you get there faster. Why Lighting Is the Unsung Hero of Broadcast‑Ready Video - Color
Chris Moreland
Sep 183 min read


Your Employees Aren't Reading Anymore. Podcasts and Short-Form Videos Can Help.
And it's not their fault. As a culture, we're moving on from books for knowledge acquisition. The average American is reading fewer than five books a year (that's self-reported, by the way) and often spending as much as 120 minutes daily on platforms like TikTok and Netflix. In contrast, the average book length is about three hundred pages. It takes the average person 1.7 minutes to read a page (300 wpm). If a person reads five books, they're spending an average of about 4 m
Chris Moreland
Apr 13, 20242 min read
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